NFL finalizes new long term media distribution agreement
The NFL announced Thursday that it has reached long-term agreements with Amazon, CBS, ESPN/ABC, FOX, and NBC for distribution rights of NFL games. The deal will run from the 2023 season through 2033 and could be worth over $100 billion.
This deal will allow the NFL to expand their already massive audience. "These new media deals will provide our fans even greater access to the games they love. We're proud to grow our partnerships with the most innovative media companies in the market," NFL Commissioner Roger Goodell said. "Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game."
The new media agreements gives Amazon Prime the rights as the exclusive provider of Thursday Night Football. This makes history as the first streaming service to have exclusive rights to package of games.
CBS will keep the rights for AFC games. All games will broadcast on CBS along with being steamed live on Paramount+, their flagship streaming service. NFC games will stay on Fox and will also stream on Tubi. NBC will keep Sunday Night Football, the #1 primetime tv show for the past decade, and will stream on Peacock.
ESPN will continue to televise Monday Night Football, the most-watched series on cable. Also, ABC has acquired the rights to broadcast the Super Bowl in 2026 and 2030. ESPN+ members can stream one International Series game every season and also allows all ESPN/ABC games to be streamed on ESPN+.
The Super Bowl broadcast schedule in the agreement will look like this:
CBS: 2023, 2027, 2031
FOX: 2024, 2028, 2032
NBC: 2025, 2029, 2033
ESPN/ABC: 2026, 2030
This deal allows for an increase in NFL games on media streaming platforms which will allow games to be available in more places than ever before. The NFL is the most valuable sports and entertainment product there is today and this new deal will allow fans to have greater access than ever before.